I consult! 

Services

Internal communications

• • White papers 

  • Marketing copywriting (decks, websites, etc.). I enjoy helping startups figure out who they are to themselves, helping them analyze where to best channel their resources in the face of market conditions.  

External communications:

• • Thought leadership writing

  • Newsletters

  • Public relations 

  • Organic media placements

Information downloads. Areas of expertise: 

• • The future of real estate and housing

  • Micro-housing, including but not limited to micro-apartments, tiny houses, crisis/homeless housing, hotel-to-housing conversions

  • Adaptive reuse

  • Market-rate affordable housing 

  • How economic, demographic, social/cultural, and climatic trends impact real estate markets and design

  • How real estate markets and design impact economic, demographic, social/cultural, and climatic trends  

  • Trends in, and the state of, real estate regulation

Acting CMO/Marketing Director 

Long timelines on real estate project means it's not always necessary or economically feasible to have full-time marketing officers for RE startups, developers, builders, etc. I help maintain a consistent marketing focus when teams might otherwise be hyper-focused on the technical aspects of product delivery.  

Shoot me a line for more information.

Disclaimers

• I am not an SEO expert, social media manager, nor an online ad purchaser, though I am happy to work with those who are.

• I am proficient with Excel and can extract meaningful data from charts of all sorts, but I am not a quant, though I am happy to work with those who are.  

• I have been on many worksites, have scanned countless building plans, and have a high level of understanding of building design and systems, but I am not an AEC technician, though I am happy to work with (and love working with) those who are.  

• I have an above-average grasp of zoning and other real estate regulatory mechanisms, but I am not a policy wonk, though I am happy to work with though who are.  

• Earning organic media requires compelling products and projects presented in compelling ways in a timely manner. Paying for media might get eyeballs, but can sidestep the process of developing products and projects that are compelling to cover, which is where the fun is. This is a roundabout way of saying I cannot and do not promise media placements, but as a freelance consultant, it's very much in my interest to get those placements for my clients, and/or get them to a place where the media wants to cover them.